Media Kit: HOME Start®
Program Summary
Precise Targeting of New Homebuyers & New Movers: HOME Start reaches new homebuyers and new movers just prior to their move-in date, when interest is at it's peak to personalize their new home. This allows you to intercept people precisely when they are looking for products and services to clean, decorate, furnish, beautify and equip their new home.
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In-Person Gift Bag Delivery: Sponsor materials are hand-delivered to consumers within a free congratulatory gift bag, given to them by their real estate agent, rental agent or moving company.
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Program Components: Sample delivery, sponsor literature, coupon delivery, high visibilty branding on gift bag, real estate staff communications, category exclusivity and ROI market research. Components are available as a package or individually.
Ideal Timing & Context to Deliver Home-Related Advertising
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Decorating - Window Treatments, Cleaning Products, Paint, Floor Covering
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Furniture & Appliances - Living Room, Bedding, Kitchen, Home Electronics
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Home Improvements - Plumbing Fixtures, Lighting, Home Security
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Outdoor - Lawn & Garden, Decking, Landscaping, Playground
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Miscellaneous - Insurance, Power Tools, HVAC
People Are Talking About HOME Start
Real Estate Professionals:
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"The first-time home buyers were especially excited, really didn't know what products to start using. They fell in love and I'm sure will continue to use the products."
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"We are a real estate office and we provide the bags to clients during their final walk through, just prior to closing. They appreciate the "must-have" items and didn't have to wait to unpack."
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"Our clients are very happy upon receiving the gift bags. Many told me they plan on purchasing the products."
New Movers & Homebuyers:
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"A wonderful promotion!"
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"It was a very generous gift and I am more likely to buy these products now that I have tried them."
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"Great gift!"
Due Dates:
HOME Start Gift Bags
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Client-supplied literature, product samples, promotional items: 60-90 days leadtime based on elements used.