About Us

Expertise in helping brands generate
new users, grow share & achieve positive ROI

At a time when marketing budgets are squeezed, competitive pressures are rising, and maximum results are demanded from upper management, Dialogue offers leading consumer products & pharmaceutical companies cost-effective target marketing solutions that bridge these opposing forces.

We’re experts in the life-stage marketing arena. Our unique and proven business-building model is based on the principle that the optimum time for brands to touch consumers is when they’re experiencing a life-changing moment…a time when specific product categories rise in importance, are needed and even demanded.  We pioneered that approach within the pet care industry in 1991 and later applied it successfully to the consumer health sector and other verticals.

Dialogue’s unique target marketing and media model features:

• Selective targeting of consumers during lifestyle change - Intercepting consumers at the “point of entry”, in an educational context, when and where a change in lifestyle increases the need for particular products and relevant brands.

• Focused brand messaging at optimal time and place - Placing your brands directly into consumer hands when you have permission to speak to them, when they’re receptive to brand messaging, and motivated to make purchases.

• Leverage of a trusted professional’s endorsement - Delivery of your brand’s materials to consumers by an opinion leader and trusted advisor, who implicitly (if not explicitly) can serve as an endorser and brand ambassador.

• Category exclusivity amid low clutter - Sponsor brands can own and control their category space while preempting competition and preventing future competitive entry.