Media Kit: Cardiac Directions^®

Program Summary

Annual Circulation: 40,000 cardio patients

Audience: Consumers interested in heart and circulatory health who have recently experienced cardiovascular issues.

Distribution: Educational and brand materials are delivered to consumers within a free patient gift bag given to them by their healthcare professional in hospital-based cardiac rehab education classes, stroke rehab centers or through physician practices.

Education Guide: Each gift bag also contains the digest size Education Guide, which is used by medical professionals to help teach consumers about the heart healthy lifestyle changes they need to make. Print advertising (P4C) is available adjacent to relevant editorial. Page 4-color advertising is priced at $3,500 net based on 40k circ.

Program Elements: (available as a package or individually) - Category/drug class exclusivity, delivery of long form brand literature, coupons/copay cards, print advertising, product sampling, delivery of promotional items, communications to healthcare professionals and ROI market research.