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Friends Fur-ever®

Early intervention timing combined with positive cause-related benefits

Friends Fur-ever® is a cooperative sampling, advertising, and promotion program that reaches new pet owners at the moment of adoption when they are first beginning to plan for their newest family member.

The program reaches pet owners through animal shelters, rescue organizations and humane societies nationwide, on the very day that a new pet is brought home. 

 Supporting pet adoption through these venues increases consumer interest in the brands that help to solve the plight of homeless pets.

Reaching a new pet owner early in the ownership experience provides a unique window of opportunity to stimulate initial trial and influence brand choice, which can yield many years of loyalty with substantial lifetime value for participating brands.

Friends Fur-ever reaches up to 600,000 new pet owners annually, segmented by cat, dog or puppy, with multiple program entry points during the year.

For more details view our Media Kit.

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