The program reaches pet owners through animal shelters, rescue organizations and humane societies nationwide, on the very day that a new pet is brought home. Supporting pet adoption through these venues increases consumer interest in the brands that help to solve the plight of homeless pets.
Reaching a new pet owner early in the ownership experience provides a unique window of opportunity to stimulate initial trial and influence brand choice, which can yield many years of loyalty with substantial lifetime value for participating brands.
Friends Fur-ever reaches up to 600,000 new pet owners annually, segmented by cat, dog or puppy, with multiple program entry points during the year.
For more details view our Media Kit.