Brand Impact at Point-of-Care
Patient Education Marketing That Prompts Discussions
The 5-10 minutes of disease discussion that typically occurs between newly diagnosed patients and their physician represents a valuable marketing opportunity.
It's the point at which a patient begins to learn about their condition and becomes acutely aware of how it will impact them moving forward.
Hand-to-hand delivery of educational materials by the HCP at this moment helps to guide discussions, laying the groundwork for better health outcomes and generating positive marketing results:
- Assisting physicians in explaining the health condition
- Clarifying causes and symptoms
- Reviewing actions the patient is advised to take
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Suggesting treatment options
Patient-Friendly Formats
Brand-supported patient education materials in print and/or physical form represent the most patient-friendly format for exam room and take-home use, with portability that extends your message beyond the office visit.
Dialogue Company has over 25 years of experience in delivering healthcare communications programs across many specialties. We are able to align HCP target lists at a match rate of 95% or greater, which provides complete coverage for your POC messaging. Our services can include:
- Development & production of patient education materials
- Distribution to targeted physicians / prescribers by decile
- Verification and measurement to quantify ROI
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Fulfillment of HCP reorders throughout the campaign
Contact us for an introductory review of Dialogue Company custom services to integrate your brand into point-of-care discussions between your target physicians and relevant patients.
