Targeted Print Advertising
Positioning your message in relevant editorial environments
The Cardiac Directions® and Diabetes Outlook® Health Education Programs include advertiser-sponsored publications. These digest-sized health education magazines accompany the Cardiac Directions and Diabetes Outlook gift kits that are hand-delivered to patients by supporting healthcare professionals, within environments that provide greater immediacy, need and consumer receptivity.Readership Studies
Cardiac Directions Education Guide - 80% recalled receipt three months after initially receiving it, 79% discussed during rehab class, 70% referred to it multiple times, and 83% plan to keep it for future reference. Learn More
Diabetes Outlook Education Guide - 91% recalled receipt three months after initially receiving it, 93% referred to it multiple times, and 88% plan to keep it for future reference. Learn More
Source: Signature Research Readership Study
Key Attributes:
- Reach audiences that are new to market and actively seeking information about needed products and brand choices.
- Delivered by a trusted healthcare professional, leveraging their implied endorsement, in a highly relevant context.
- Often the first exposure these consumers have to brands and products they now need, and will come to rely on.
